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What are the consequences of not using phone validation?

If you use or intend to utilize SMS messaging to connect with your clients, you should integrate phone number validation. You must not only ensure that your numbers are correct, but you must also be familiar with other identifiers.


How many of your customers’ phone numbers can’t receive SMS messages because they are VoIP or landline numbers? Does your database contain how many phone numbers that are on the Do Not Call (DNC) registry? What is the phone number’s service provider?


An online phone validation tool may provide you with all of this and more. There are a lot of ways you can enhance your SMS delivery by using phone number validation, and this post will explain how you can utilize it to do so.


In the absence of phone number validation, what happens?


If you don’t verify the phone numbers of your customers, you might face serious repercussions.


There are a variety of things that may go wrong if you don’t identify who is carrying the numbers in your contact list.


Another thing to keep in mind when sending out a mass text message is that only consumers who have given you their active mobile phone numbers will get it. Your customers will be left out in the cold, and you’ll waste time and money sending messages to numbers that won’t get them.


Third, if you phone a number on the DNC list, you will be subject to heavy penalties. Before beginning a marketing or sales campaign, you must identify the phone numbers on your list that are safe to contact.


Texting numbers on the DNC list is also against TCPA standards, as are texting numbers registered on the mobile phone number blacklist. You also need to get the permission of your clients before sending them SMS. If you don’t get consumer permission or respect a client’s opt-out of SMS messages, you might face TCPA penalties per number.


Your marketing efforts will suffer if you don’t correctly classify and comprehend your data. It may also cost you a lot of money! For this reason, verifying the phone numbers of your customers may save you a lot of time, money, and effort.


Why SMS Delivery is Improved by Phone Number Verification


SMS delivery is improved by ensuring that only legitimate mobile phone numbers are used in SMS campaigns, which is made possible through phone number validation. Your time and money won’t be wasted sending messages to invalid numbers, landlines, or those who have opted out of receiving sales messages once you have your client data arranged in this manner.


Your SMS messaging software will be able to route every message fast and accurately if you use phone number validation to identify the carrier for every mobile phone number. If you don’t validate phone numbers, you’ll be sending out a lot more messages than are actually received, which is a waste of time and money, not to mention the possible penalties.


Take a moment to make your data more useful to you and your clients. Your marketing activities will be more effective, and your company will be more successful as a result of your efforts to better understand and use your consumer data.

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